300 000 shekel/kg cheap. Production is limited and reserves are almost exhausted. People and nations hoard gold as protection in these uncertain times and global inflation.
I never bought gold, silver, or crypto. They produce nothing, their worth is the hope that somebody will be willing to buy them. My grandparents in Hungary had some and more, but it was all lost in the Holocaust. Their lives too.
BTW, the brick on the left is fake.