It is true that Asian people are genetically predisposed to lactase-deficiency (around 85% of people suffer from lactose intolerance in China). Older generations of Chinese who were not used to consuming dairy products in their diets are also mostly lactose intolerant.
But this lactose intolerance in China will not slow down the market. First, because to create new generations of milk drinkers, society and government have taken several measures. Today Chinese babies are born with the ability to make lactase, which is the enzyme needed to digest the milk vector and which is lost as they grow older. Moreover, children do not stop drinking milk as they grow up and therefore continue to produce this enzyme. Source: A market research consulting
The Israeli model farm near Beijing created this market in China. I was skeptical but Dr Moshe Mizrahi was right - the Chinese will learn to drink milk. Curiously, the architecture of the ad looks Mediterrranean, Greek maybe.
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