The (non-Racist) Elephant Dung Gin from South Africa

The Economist reports that there is new gin in the market in South Africa, at 45 dollars a bottle, distilled with or from pure, natural, organic, non-GMO elephant dung. The gin has a je ne sais quoi reminding one of ... elephant dung or the smell of the veldt; this gin embodies the spirit of Africa. The Economist, always topical, comments that even Africans can now enjoy the new gin (if they have money) because, under the apartheid regime, they were unfree to get drunk on White alcoholic delicacies and had to do with inferior stuff. I doubt Africans with 45 dollars in the hand were refused a bottle of gin, and anyway, what is the point of mentioning that in a note about elephant dung gin?